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Mastering the art of media training

Mastering the art of media interviews, particularly on TV and radio, is a must-have skill for senior executives. An unfortunate slip of the tongue from an unprepared, or under-prepared, spokesperson can wreak havoc on your organisation’s reputation and weaken your brand. Media training is an essential investment, says Bridgid Nzekwu, our head of media training. Remember Tony Hayward? The former