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How Theresa May should prepare for her Trump photo call

It’s a big day for the British Prime Minister, becoming the first world leader to meet newly inaugurated US President Donald Trump.  The cream of the British and American media will be there to record the moment and ask questions, so May’s team will have worked closely with Trump’s team to create what they hope will be iconic, impressive images

Media Training tip of the month: “Learn from your interviews”

It’s not unusual to discover that spokespeople have no idea how their interview went because they didn’t watch it back.  Confident spokespeople can (sometimes wrongly) assume they came across well and their messages hit their mark.  Less confident spokespeople can often wrongly assume their interview was terrible and be put off accepting future interview opportunities.  In both cases, their organisations