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Not coverage for coverage’s sake…

Getting great, effective editorial coverage is a boxing match between brand and editorial – you have to be clever about it and respect the rules of the game. “But why didn’t my video get coverage? It only had four brand mentions, a group of kids in branded t-shirts and one branded mascot in it?” …and you have to ask why

How will Facebook’s decision to make changes to newsfeed ranking affect brands?

As Facebook announces changes to its feed in a bid to prioritise posts that spark conversations and meaningful interactions between people. What will happen to publisher’s content and where will brands look to reach their audiences… As Facebook makes adjustments to the algorithms, essentially prioritising posts from the user’s family and friends and making assumptions into what they will be

TNR – A Year in Pictures

Can we still get away with saying Happy New Year? Then Happy New Year to you all! We’re back in the office looking forward to what 2018 is going to bring – but not before we look back at some of 2017’s successful campaigns and images with brands such as Wateraid, Guinness World Records as well as the living dead