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Mars chocolate bar recall – how to limit reputational damage

Mars is facing one of its worst case scenarios – a contaminated product which may harm customers.  The company issued a worldwide recall of Mars, Snickers and Milky Way bars, after a customer found a piece of plastic inside a Snickers.  Inevitably this is a big story for the media in terms of reach (everyone who loves chocolate), scale (worldwide)

Is TV dying

The news industry is currently undergoing a great deal of soul-searching as it attempts to adapt to an evolving digital landscape. It’s no secret the way we share stories is changing, forcing editors to continually rethink how they keep us informed and engaged. At the recent Broadcast Video Expo (BVE) in London, keeping up with a rapidly changing news environment

A look back at the best videos of 2014

2014 has been a year of charity challenges, animal pranks and heart-wrenching advertising campaigns. To mark the lead up to Christmas and the New Year, I’ve taken some time to look back over the past year to pick out our top videos of the last 12 months. 1) Would you help a freezing child? – SOS Children’s Village International released an under