Follow the latest updates on our blog from TNR

Are you a spokesperson-bot?

When Theresa May was christened “the Maybot” by a Guardian columnist in 2016, the name stuck.  By speaking in anti-soundbites like “Brexit means Brexit” and “I’m focusing on delivering article 50” the Prime Minister failed to convey any meaning, allowing (forcing?) others to come up with their own interpretation. An absence of clear messaging usually backfires.   Spokespeople who spout incomprehensible

How to grab a Royal share of the news…

There is no better news story to lift the nation’s spirits than the birth of a royal baby, enhanced shortly after with the wedding of Prince Harry and Meghan Markle. This double whammy of feel-good blanket editorial coverage will gather pace in the coming days and weeks, and many brands out there will be thinking of creative ways to become

Facebook’s crisis handling – epic fail

Facebook’s response to the Cambridge Analytica data harvesting scandal is proving remarkably inept. The dynamite revelation by a whistleblower, that the data of 50 million users was mined without their consent and used by a political consultancy, threatens the very future of the social network.  Yet it has taken five days for Facebook founder Mark Zuckerberg to issue a statement. 

How sports bodies should respond to Bradley Wiggins drug abuse allegations

Sport is in the headlines for all the wrong reasons as professional cycling gets its head around the conclusion by MPs that Sir Bradley Wiggins abused drugs to enhance his performance. Clearly it’s a distressing and frustrating moment for all clean athletes and their representatives. So much more than individual reputations is at stake: trust in whole sports, sporting associations