Meet the Media at the Press Association…

We held another fantastic Meet the Media breakfast event at the Press Association HQ in Victoria recently. The event was an enormous success, with PR and communications executives from across London gathering to listen to our expert panel of speakers and to network over breakfast.

Attendees of the event learned how to communicate key messages to members of the press and gained valuable insight into how to get more of the all-important press coverage.

Pete Clifton, Editor in Chief at the PA spoke about how the Press Association is moving swiftly into the digital age with the introduction of digital feeds, he also spoke about some of the key areas of interest that people may not know that PA offer such as Real Life features and even Puzzles.

The Head of Video at PA, Alex Rothwell, gave a tremendous speech on the evolution of video for online media.  He showed the audience a number of real world examples of news packages and gave an insight into the video strategy for PA.

Next the wonderful Rhian Harries, Head of Production and Operations at TNR spoke about the differences between branded content and editorial and how to get the most out of creating editorial content for brands.

Then we had Martin Keene, the Head of Pictures at PA (pictured below) giving attendees a thorough understanding of the inner workings of the picture desk. He even offered some insight into the best times to offer picture editors your photographs and the format in which you should do it to make it easier for editors who often have to deal with thousands of images each day.

After Martin, there was a truly engaging speech from Craig Gunn, the Photography Manage at TNR. He offered us a low down on the dos and don’ts of PR photography emphasising on how important storytelling is in offering your pictures to the press.

Our penultimate speaker was Bridgid Nzekwu, the expert on media training at TNR and newsreader at ITV. She talked about what makes a great spokesperson for your brand, how to pick them and most importantly how to train them.

And finally we had the fantastic Nathan Tansley who is Project Manager at TNR and an expert in all things radio. He talked to us about the top tips for preparing for a Radio Day with an exclusive insight into how one of our clients used our tips and had an extremely successful Radio Day with well over 20 million listeners recorded.

If you did not get a chance to attend, do not worry these things happen. We will be holding our next meet the media breakfast very soon!

Blog written by Ella Taylor-Palfrey, Project Coordinator at TNR.