Photo of the Week!
Check out our Photo of the week!
Agency: TK Maxx
Project: Give Clothes up for good
Why do we like it?
Our ‘Picture of the Week’ is an image from the launch of TK Maxx’s Give up Clothes for Good campaign with supermodel Daisy Lowe, it is in support of Cancer Research UK Kids and Teens. When a celebrity chooses to front a campaign in a valid and worthy way, it can often be the route to creating a visually arresting photocall. It is however, important to choose a credible and appropriate voice. TK Maxx has connected a recognisable British model to act as spokesperson and link them to everyday high street fashion shoppers. The campaign message about donating clothes to a worthy cause is elevated to a high concept photographically.