British Library commemorates 400th anniversary of Shakespeare’s death with new exhibition

Shakespeare

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Project / Client: British Library

Challenges: 

To promote the launch of the British Library’s latest exhibition ‘Shakespeare in Ten Acts’, as part of their commemorations of 400 years since the playwright’s death. The exhibition contained over 200 artefacts and pieces relating to Shakespeare’s life and the performances of his plays over the past four centuries. TNR was commissioned to create B-Roll rough cut footage for broadcasters across the globe and an edited package for online media.

In addition the Library used TNR’s pro-active sell-in services to push the content out to global distributors, British broadcasters and online news outlets.

Solutions:

We filmed and edited a creative video taking viewers on a journey through the collection using a gimbal to showcase the exhibition space and create a fluidity to the storyline. In addition to this we interviewed key spokespeople and filmed the intricate installation of numerous pieces into the exhibition. This provided us with traditional B-Roll for broadcasters and a more creative yet informative video for online news.

Results:

  • Overall 20 pieces of coverage were secured from the B-Roll and edited video content
  • Key hits included Reuters; London Live and the PA video wire

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