How to brief a video production company

So you’ve come up with a great idea, but you don’t have the facilities in-house to create that amazing video to get the results you need. You need a reputable production company with integrity, honesty, and a track record of producing high quality and eye catching video content to make the most out of your own or your clients investment.

Here are a few things to bear in mind when briefing a video production company:

1. What’s your video objective?

What do you want the video to do – make people laugh, create sales, promote a service etc. The possibilities are endless but it’s important to know why you are creating the video and to have a clear objective for what you want to achieve.

2. Funding

Know your video budget beforehand. Whilst budgets can be restrictive, be realistic about how far your money can get you. While a larger one is ideal for producing quality content, a smaller budget can still get you great results depending on your requirements. The video production company should be able to guide you on best use of the budget and will know how to help you get the most from it.

3. Know Your Target Audience

This is important to bear in mind. Be clear about who it is you are targeting and what it is you want them to do so the production company knows what type of content to create. This goes hand in hand with point 1.

4. Location, location, location

Where will the video be filmed? Studio or on location? Think about what is realistic for your production and what best suits the content you want to produce. The right location and creating the right environment can be vital to the end result.

5. Spokespersons

Depending on the style of video and its purpose, it can be great to use spokespeople from your company rather than actors. They come across as more authentic. However, it is important to make sure they are confident to speak in front of a camera!

6. Timing

Be realistic with the time needed to produce the content. Coming to a video production company in the early stages allows both teams to work together to come up with a schedule and utilise the best ideas for your campaign, right from the start.

7. Stock footage and elements

Do you have any stock footage which might be of use to include in your final edit? You may have produced content before that your production company can make use of, so let them know what you have. It’s also important to share your brand identity so the content created complies with your look and feel.

In Summary…

Whether you already have a clear image of how you want the video to look, or you need advice from the initial stages, it will be helpful to get the above clear before speaking to a production company.

Video is an incredibly impactful way of getting across your key messages and increasing awareness for your brand. There’s so much content on the internet that people will make a decision about your video within the first ten seconds of viewing.

So remember, think straight, have a clear goal of what you want to achieve and follow these 7 easy tips to create great content!