TNR’s Bridgid Nzekwu named ‘Outstanding Woman in Professional Services’

Bridgid Nzekwu, Director of Media Training at TNR, PA Group’s specialist communications consultancy, was named Outstanding Woman in Professional Services at the 2018 PRECIOUS Awards on 27 September. Established in 2007, the PRECIOUS Awards celebrate the professional achievements of women of colour in the UK. In addition to a 20-year career in broadcast journalism which saw Bridgid appointed the country’s first female mixed-race

Ignoring the question – a dangerous interview strategy

If interviews with politicians leave you shouting at the radio or the telly, or even switching off altogether, you’re not alone.  Cabinet ministers, backbenchers, local councillors and party leaders are frequently criticised and mocked for not answering questions yet they persist in making this serious mistake.  These politicians have usually had no professional media training or, even worse, bad media

What all brands should learn from TSB’s self-inflicted reputational damage

The tragedy of TSB’s botched IT upgrade is that the bank has made things far worse for itself by handling the situation so badly.  The Daily Mail headline “Totally Shambolic Bank” summed up the situation for tens of thousands of customers who, two weeks on, continue to complain that they can’t access their bank accounts.  Ironically, TSB’s communication has been