Media training

Learn from the best how to optimise your media performances or work more effectively with journalists on a TNR training course. Talk to us about Media Training or how to make your video and photographic content work harder for your comms needs through our expert workshops.

Practical, empowering media training at the Press Association’s broadcast studios

The best spokespeople are confident, articulate, credible communicators. Our Media Training courses can help your organisation’s representatives get their messages across effectively to customers, investors, staff and the public.

Our media training is the ideal solution for:

  • representatives of organisations who need to give confident, engaging interviews that make the most of their time on air or in print
  • companies, charities and individuals who need to ensure they can grasp opportunities to promote their brands during good times and protect their brands in difficult times
  • press and communications teams looking to work more productively with journalists or to better prepare key executives with a public profile

Our bespoke courses cover everything from constructing powerful key messages, handling tricky questions and controlling an interview, to strategies for overcoming nerves and looking and sounding great on camera.

TNR Media Training

Courses at a glance

We offer bespoke and open courses to suit a wide range of budgets and delegates. Courses usually take place at the Press Association’s central London HQ, but we can also train at your site or an external studio.

At the PA we use our own broadcast-quality radio and TV studio, which gives you a highly realistic experience of being in the media spotlight and performing under pressure.

  • Full Media Training

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    Full Media Training

    Bespoke course

    Why do it? Learn how to perform with complete confidence in press, radio and TV interviews, at press conferences and in other interactions with journalists.

    Who’s it for? Senior executives and spokespeople at beginner, intermediate or advanced levels.

    What the course covers You’ll carry out five press, radio and TV practical exercises that have been designed from scratch to test and enhance existing skills and to develop new ones. The theory part of the training covers key messages, techniques for controlling an interview and handling tricky questions, voice coaching and body language.

  • Refresher Media Training

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    Refresher Media Training

    Bespoke course

    Why do it? Refresh your skills and build on your previous media training experience.

    Who’s it for? Senior executives and spokespeople who have already attended TNR’s Full Media Training course (or similar).

    What the course covers You’ll carry out three press, radio and TV exercises that have been designed from scratch to test and enhance existing skills and to develop new ones. The theory part of the training covers key messages, techniques for controlling an interview and handling tricky questions, voice coaching and body language.

  • Live TV Training

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    Live TV Training

    Bespoke course

    Why do it? Learn how to enhance your TV interview technique and come away with the skills and confidence to go on-air for real.

    Who’s it for? Senior executives and spokespeople.

    What the course covers You’ll get loads of studio time to get you get used to both the technical kit (earpiece, lighting, monitor) and difficult questioning while live on TV. Exercises focus on down-the-line and studio skills. We record all the interviews and play them back with a thorough debrief. The course also covers the importance of preparation and key messages.

  • Master the Media

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    Master the Media

    Open course

    Date & Time: October date TBC, 9.30am – 3.30pm
    Location: Press Association
    Cost: £295 (+vat and booking fee) per delegate

    If you or your team need to acquire essential media interview skills but with a limited budget, then this workshop is for you. Learn how to make the most of your encounters with journalists and get your message across in media interviews.

    Who should attend?

    Spokespeople
    Press Officers & communications professionals

    The tutors

    Our specialist Journalist Media Trainers are working journalists who have covered every kind of story for national and international news organisations, including the BBC, ITN, Al Jazeera, News International and many others.

    How long is the workshop?

    The workshop runs from 9.30am to 3.30pm at the Press Association in Central London. There are ten places on each workshop but larger groups can be accommodated, if required.

    What does the workshop cover?

    It combines theory and practical elements, including an on-camera TV interview and critique, so that delegates leave the course with the essential skills for performing confidently in media interviews.

  • Crisis Media Training

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    Crisis Media Training

    Open course

    Why do it? Learn how to manage the media and protect your organisation’s reputation during a crisis.

    Who’s it for? Spokespeople, press officers and communications professionals who are the front-line for the media when a crisis affects your brand.

    What the course covers Practical exercises (doorstep, radio, TV, press conference); How the media behaves in a crisis and how to work with journalists; Establishing your organisation as the trusted source; Responding to enquiries as a crisis develops; Devising an appropriate media statement; Building psychological resilience; Keeping the media ‘on-side’; Defusing anger and hostility; Impact of social media; The media on your turf; Learning lessons from your crisis (and others)

  • Advanced Media Handling Workshop

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    Advanced Media Handling Workshop

    Open course

    Upcoming Advanced Media Handling Workshop:

    Date & Time: TBC
    Location: Press Association
    Cost: £495 + VAT

    Why do it? Develop the ability to confidently brief journalists, manage TV crews on your own site, support senior executives before they give press, radio and TV interviews, and stand in for a spokesperson in an interview.

    Who’s it for? Members of press and communications teams.

    What the course covers The changing media landscape, working with TV crews on your own site, constructing effective messages, handling tricky questions, briefing a spokesperson, rehearsing a spokesperson, giving feedback and role play. You’ll also do an on-camera TV sound bite exercise.

    To book your place, please either fill out the form below, or email liz@wearetnr.com.

We also offer a variety of open courses aimed at individuals and organisations who are after the same high quality of training, but have a limited budget and are happy to train in a mixed-group environment.

TNR Media Training

Talk to us about our courses

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Bespoke Courses

Full Media TrainingRefresher Media TrainingLive TV Training

Open Courses

Essential Media SkillsMedia HandlingAdvanced Media Handling

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Our training team

TNR trainers are well-known and respected journalists who work, or have worked, for the BBC, ITN and national newspapers.

They are superb communicators in their own right; and work regularly with a wide range of people including senior politicians, CEOs, managers, medical professionals, engineers, charity representatives through to young professionals starting out on their career path.

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