Get real insight into today’s fast-changing media environment – plus lots of practical advice with a TNR workshop run by an industry expert.


Video Workshop

As comms professionals we know you’re under pressure to produce video for campaigns that not only looks good and stands out from the crowd, but importantly gets results. We talk you through everything you need to know to achieve this, finishing with a practical exercise leaving you with a better understanding of what video can do for your brand.

Why do it?

Video is an integral part of the communications mix and it’s a must have in your campaign. While there’s pressure to be a publisher, bad video is definitely worse than no video! If you want to learn how to use video more effectively in your PR/Comms campaigns, then this is the workshop for you…

Who’s it for?

Either junior or senior PR and Marketing professionals, from agency or in-house teams, who want to gain a keener insight into how to make video work effectively for their campaigns or longer term PR strategy.

What the workshop covers

We’ll talk you through the entire process of video production, from short form branded content for social media, through to editorial B-Roll for broadcast onto high spec creative videos, including:

  • The current video landscape
  • How to make video work for you e.g. drive sales, inform, call to action etc.
Choosing the right channel to reach your audience
  • How to successfully integrate video into your PR / social campaign
  • Common pitfalls
  • How to spend your budget effectively
  • Measuring success

Next workshop: February date to be confirmed 

Cost is £99 + VAT and booking fee per delegate

Photography Workshop

We know the challenges you face when trying to get good PR Photography coverage in the media. Our workshop talks you through the process in developing a photostory concept that works, whilst giving you a unique insight from industry experts as to what picture editors want to see.

Why do it?

You will get a true insight into what picture editors are looking for and how to get national picture desks to run your PR photographs. The workshop will talk you through the process in which photography goes from concept to the picture wire and into the media, plus a practical session will embed that knowledge before you leave.

Who’s it for?

Either junior or senior PR and Marketing professionals, from agency or in-house teams, who want to gain a keener insight into how to make photography work effectively for their campaigns or longer term PR strategy.

What the workshop covers

Get to grips with the challenges of getting good PR photo coverage in the media with this workshop, which covers:

  • How to develop a picture concept that works for news
  • What picture editors want to see
  • Day to day workings of the PA Picture desk
  • Ideal timings and logistics
  • How to brief your photographer
  • Keeping it simple but effective
  • How online impacts a photo story
  • Practical exercises

Next workshop: 

Tuesday 31st January 2017 (SOLD OUT) 

Tuesday 28th February 2017 

Cost is £99 + VAT and booking fee per delegate

Talk to us

Alongside our open workshops here at the Press Association, we can offer private sessions at a discounted rate if you have 8 or more people wanting to attend. Please get in touch below if you are interested to find out more information.