TNR was commissioned to produce editorial online edited packages and rough-cut B-roll to support Guinness World Records Day 2016. We were also commissioned to sell the content in to broadcasters and online media.
Our sell-in started a week ahead of Guinness World Records Day with the embargoed press release. This was followed up by a pro-active sell-in period to further alert media of the live events, pre-recorded record attempts and the interviewees available for comments on the day.
As part of the Press Association we successfully secured coverage with the PA video wire who ran the B-Roll and their own edit. As a result, we were able to achieve hits on AOL, BT, Yahoo, the Belfast Telegraph, MSN and more.
Our highest profile hits were the Mail Online, Mirror, Sun, PA, Reuters, ITN and the Guardian.
In America, CNN, Washington Post, People and TIME magazine posted content on their websites. Internationally the content appeared on Russia Today and 9News in Australia.
Due to our pro-active sell-in, the 'Bungee Dunk' video went viral. It appeared in a wide range of online media and blogs around the world. On Sky News Facebook the video has been viewed more than 4.2 MILLION times!
To promote the launch of the British Library’s latest exhibition ‘Shakespeare in Ten Acts’ as part of their commemorations of 400 years since the playwright’s death. The exhibition contained over 200 artefacts and pieces relating to Shakespeare’s life and the performances of his plays over the past four centuries. TNR was commissioned to create B-Roll rough cut footage for broadcasters across the globe and an edited package for online media.
In addition the Library used TNR’s pro-active sell-in services to push the content out to global distributors, British broadcasters and online news outlets.
We filmed and edited a creative video taking viewers on a journey through the collection using a gimbal to showcase the exhibition space and create a fluidity to the storyline. In addition to this we interviewed key spokespeople and filmed the intricate installation of numerous pieces into the exhibition. This provided us with traditional B-Roll for broadcasters and a more creative yet informative video for online news
To create editorial coverage and social buzz around the inaugural flight of Virgin Atlantic’s Dreamliner flight to Atlanta featuring a live gig in the sky with Rudimental and Gorgon City.
To create a buzz about Guinness World Records Day 2015 through managing the filming and distribution of video and photography content of events held in the UK and globally, plus offering radio stations the opportunity to set a new World Record.
To create newsworthy coverage of the announcement of Magnum's new Release the Beast range with a live event featuring Mert & Marcus fashion photography with Kendall Jenner.
To produce creative video content for online organisations to increase sales of Actimel for Kids
To gain online and print media coverage to launch the nine new character-themed red noses available at Sainsbury’s
To highlight the need for the Government to invest £12 billion to get the country’s roads into a good state of repair.
To educate listeners about calorie consumption and to be more cautious when choosing a low fat / low sugar diet. New research was released to support the story showing that people have a significant lack of knowledge about their calorie intake.
Promote the much anticipated arrival the new Sherlock exhibition and to launch the new Sherlock inspired ‘London Tweed’ designed by the museum and modelled by Tinie Tempah at London Collections Men.
514 Facebook shares
A Facebook reach of 795,600 people
24,488 YouTube views
‘Sherlock: Exhibition Preview’ results:
8,508 YouTube views
‘London Tweed with Tinie Tempah’ results:
12 national online editorial sites including The Mail Online, AOL and MSN.
225 Facebook Likes
34 Facebook shares
A Facebook reach of 37,440 people
8,495 YouTube views
To mark Magnum’s 25th birthday and to promote the uniquely designed chocolate dress by Henry Holland
To raise awareness of the ‘Lutz Pathfinder’ pod that will be available on the streets of Milton Keynes in late 2015
To gain broadcast and online coverage of Kellogg’s new “Wearable Brek” inventions to demonstrate how breakfast can be fun for families.
To increase awareness of a new campaign launched by the Fairtrade Foundation to increase the number of Fairtrade gold rings sold by 100,000 to generate $1 million worth of Fairtrade Premiums for impoverished mining communities.
To photograph the Canary Wharfs Winter Lights festival 2016, which features a number of innovative digital illuminated sculptures.
To create compelling and shareable content that could be distributed to broadcast and online media to publicise the launch of the new YouTube Space in London’s King’s Cross. The content needed to create buzz around the launch event as well as showcase the technology on offer at Space London. The event took place in the morning and all coverage needed to land on the same day.
To create global coverage for GWR’s 10th GWR Day, in their 60th anniversary year
To produce a creative video and timelapse of the new luxury Virgin Holidays Treehouse built on the River Thames at Southbank, London.
To produce a video of an Airbnb house floating down the River Thames that will appeal to national and international media.
To highlight the scale of British Airway’s operation through photography of a giant piece of artwork made from thousands of individual items that are found on a British Airways jumbo jet.
To produce five creative videos that solve life’s little problems.
To create newsworthy coverage of the announcement of Giovanna Fletcher as icelolly.com’s Celebrity Mum of the Year 2016.
To create a 20 second TV advert as well as videos for the Eureka Museum’s website and social channels. The national children’s museum were looking to create compelling videos for parents thinking of visiting the museum to show them the variety of activities on offer for kids from 0-11 years olds as well as a video to show stakeholders how the museum has developed and continues to do so over the years. TNR worked on the project from concept to completion to bring to life videos that show the museum as a modern and fun place to visit.
To excite children into entering Pigs for Kids competition to create new iconic NatWest Piggy Bank and inform parents of the application process.
To film Jedward flying down the Thames on a speed boat escaping a terrifying ‘Sharknado’ and produce a series of creative videos to promote the UK premiere of Sharknado 3 on Syfy UK.
Create engaging content for broadcasters and digital media to promote the launch of HSBC’s voice ID technology, then achieve coverage regionally and nationally on television, online and radio.
To promote and announce the partnership between Perrier-Jouët and design studio Mischer' Traxler who were commissioned to create the art installation ‘Curiosity Cloud’ for London Design week, held at the V&A Museum in London. The project marked the first time the design duo would be exhibiting their work in the UK.
Known for their creative partnerships, craftsmanship and art nouveau style, Perrier-Jouët, since 1902 has supported the arts by commissioning established and emerging designers and artists.
We created an elegant behind the scenes ‘making of’ video that reflects Perrier-Jouët’s brand heritage and style.
Filmed on location in Vienna with creators Mischer' Traxler.
Created for Facebook and You Tube the video has achieved over 11,300 views.
To photograph 'On Your Wavelength', an art installation created by artist Marcus Lyall, which is powered by brain data donated via an EEG headset by visitors to MERGE Bankside .
To create the video and photography assets to promote the opening of the Crime Museum Uncovered exhibition at the Museum of London.
To raise awareness of the simple and easy screening tests available for cervical cancer and to educate the public by promoting the Put Yourself in the Picture campaign with actress Sara Stewart.