Tag: media training

What brands can learn from Ted Baker and other reputational crises

The crisis at fashion brand Ted Baker is the latest example of how organisations create their own crisis and then exacerbate the damage by handling it poorly.  CEO Ray Kelvin took a “voluntary leave of absence” in December, after allegations of forced hugs and harassment of Ted Baker staff.  An investigation has been ongoing but by delaying his resignation until

TNR’s Bridgid Nzekwu named ‘Outstanding Woman in Professional Services’

Bridgid Nzekwu, Director of Media Training at TNR, PA Group’s specialist communications consultancy, was named Outstanding Woman in Professional Services at the 2018 PRECIOUS Awards on 27 September. Established in 2007, the PRECIOUS Awards celebrate the professional achievements of women of colour in the UK. In addition to a 20-year career in broadcast journalism which saw Bridgid appointed the country’s first female mixed-race

Ignoring the question – a dangerous interview strategy

If interviews with politicians leave you shouting at the radio or the telly, or even switching off altogether, you’re not alone.  Cabinet ministers, backbenchers, local councillors and party leaders are frequently criticised and mocked for not answering questions yet they persist in making this serious mistake.  These politicians have usually had no professional media training or, even worse, bad media