Tag: media

Will Oxfam survive its #MeToo crisis?

As the shockwaves of Oxfam’s sexual misconduct scandal continue to reverberate painfully throughout the NGO sector and beyond, the charity’s very survival is in doubt.  This horrifying story is a brutal wake-up call.  Even an organisation built on more than seven decades of inspiring, selfless work by employees, volunteers and supporters can see its reputation quickly trashed when its response

How to cook a hook…

For National Storytelling Week Emma Meggs, Assistant Production Manager at TNR, sat us down to share her tips on how to cook the most compelling editorial story. Now more than ever the fight for editorial coverage is fierce, as brands compete with not only the news agenda but also a barrage of competing stories from other organisations all looking for

Not coverage for coverage’s sake…

Getting great, effective editorial coverage is a boxing match between brand and editorial – you have to be clever about it and respect the rules of the game. “But why didn’t my video get coverage? It only had four brand mentions, a group of kids in branded t-shirts and one branded mascot in it?” …and you have to ask why