Tag: PR

How sports bodies should respond to Bradley Wiggins drug abuse allegations

Sport is in the headlines for all the wrong reasons as professional cycling gets its head around the conclusion by MPs that Sir Bradley Wiggins abused drugs to enhance his performance. Clearly it’s a distressing and frustrating moment for all clean athletes and their representatives. So much more than individual reputations is at stake: trust in whole sports, sporting associations

Will Oxfam survive its #MeToo crisis?

As the shockwaves of Oxfam’s sexual misconduct scandal continue to reverberate painfully throughout the NGO sector and beyond, the charity’s very survival is in doubt.  This horrifying story is a brutal wake-up call.  Even an organisation built on more than seven decades of inspiring, selfless work by employees, volunteers and supporters can see its reputation quickly trashed when its response

Steering stories – what we can learn from Formula One

Formula One has played a PR blinder by skilfully steering the story preoccupying critics and fans alike.  In the wake of coverage of the notorious Presidents Club, attention has inevitably turned to other industries, as journalists develop the story.  Liberty Media, which owns the rights to Formula One, has handled the situation with aplomb, recognising that many view ‘grid girls’