Tag: Social Media

Facebook’s crisis handling – epic fail

Facebook’s response to the Cambridge Analytica data harvesting scandal is proving remarkably inept. The dynamite revelation by a whistleblower, that the data of 50 million users was mined without their consent and used by a political consultancy, threatens the very future of the social network.  Yet it has taken five days for Facebook founder Mark Zuckerberg to issue a statement. 

Not coverage for coverage’s sake…

Getting great, effective editorial coverage is a boxing match between brand and editorial – you have to be clever about it and respect the rules of the game. “But why didn’t my video get coverage? It only had four brand mentions, a group of kids in branded t-shirts and one branded mascot in it?” …and you have to ask why

How will Facebook’s decision to make changes to newsfeed ranking affect brands?

As Facebook announces changes to its feed in a bid to prioritise posts that spark conversations and meaningful interactions between people. What will happen to publisher’s content and where will brands look to reach their audiences… As Facebook makes adjustments to the algorithms, essentially prioritising posts from the user’s family and friends and making assumptions into what they will be