Tag: Social Media

Not coverage for coverage’s sake…

Getting great, effective editorial coverage is a boxing match between brand and editorial – you have to be clever about it and respect the rules of the game. “But why didn’t my video get coverage? It only had four brand mentions, a group of kids in branded t-shirts and one branded mascot in it?” …and you have to ask why

How will Facebook’s decision to make changes to newsfeed ranking affect brands?

As Facebook announces changes to its feed in a bid to prioritise posts that spark conversations and meaningful interactions between people. What will happen to publisher’s content and where will brands look to reach their audiences… As Facebook makes adjustments to the algorithms, essentially prioritising posts from the user’s family and friends and making assumptions into what they will be

How to promote your Cannes Festival events and parties from our Picture Editor…

Whilst the main chunk of the annual ‘Awards Season’ is now done and dusted – with mistakes at the Oscars, tributes at the Brits and politics at the Globes – TNR is preparing to return to the South of France for the annual ‘Festival De Cannes’, which is often the place to discover what’s next for the real La La