Tag: TNR

Ignoring the question – a dangerous interview strategy

If interviews with politicians leave you shouting at the radio or the telly, or even switching off altogether, you’re not alone.  Cabinet ministers, backbenchers, local councillors and party leaders are frequently criticised and mocked for not answering questions yet they persist in making this serious mistake.  These politicians have usually had no professional media training or, even worse, bad media

What all brands should learn from TSB’s self-inflicted reputational damage

The tragedy of TSB’s botched IT upgrade is that the bank has made things far worse for itself by handling the situation so badly.  The Daily Mail headline “Totally Shambolic Bank” summed up the situation for tens of thousands of customers who, two weeks on, continue to complain that they can’t access their bank accounts.  Ironically, TSB’s communication has been

Facebook’s crisis handling – epic fail

Facebook’s response to the Cambridge Analytica data harvesting scandal is proving remarkably inept. The dynamite revelation by a whistleblower, that the data of 50 million users was mined without their consent and used by a political consultancy, threatens the very future of the social network.  Yet it has taken five days for Facebook founder Mark Zuckerberg to issue a statement.