Tag: video

TNR appoints former Sky News executive producer Jamie Wood as Head of Production

TNR, the broadcast PR and editorial content experts at PA (the Press Association) have recently appointed former Sky News executive Jamie Wood as their new Head of Production. As Head of Production, Jamie will offer strategic advice on video production to brands and agencies for their PR campaigns. He will also oversee all aspects of client briefs, from consultation through

Not coverage for coverage’s sake…

Getting great, effective editorial coverage is a boxing match between brand and editorial – you have to be clever about it and respect the rules of the game. “But why didn’t my video get coverage? It only had four brand mentions, a group of kids in branded t-shirts and one branded mascot in it?” …and you have to ask why

How will Facebook’s decision to make changes to newsfeed ranking affect brands?

As Facebook announces changes to its feed in a bid to prioritise posts that spark conversations and meaningful interactions between people. What will happen to publisher’s content and where will brands look to reach their audiences… As Facebook makes adjustments to the algorithms, essentially prioritising posts from the user’s family and friends and making assumptions into what they will be