PR Photography Workshop – 19th July 2017
Yesterday we hosted a PR Photography workshop, presented by our Head of Photography Craig Gunn.
A fantastic crowd of PR specialists from across the UK gathered for the morning to gain some insight about editorial photography.
With a wealth of knowledge and experience from his current role at TNR and his 12 years as Executive Picture Editor at the Daily Mail, Craig is the one to ask when wanting to know the in’s and out’s and do’s and don’ts of PR photography.
To kick off the workshop we start by discussing composition and beauty within an image, giving examples on what different elements can bring to an image and how to maximise this when telling your PR story through photos.
Everyone knows that brand awareness is what your client wants to achieve, however learning to manage your brand is absolutely essential when thinking about editorial photography. Why would a newspaper want to publish a supposedly editorial piece when in reality it’s just a big advert. Craig shows some fantastic examples of how to get your brand mentioned subtly, which definitely provided food for thought for all attendees.
Some of the more vital tips Craig provides is about what picture editors want and how and when to approach picture desks with your content. Details on what day or the week or what time of the day is essential knowledge when aiming for print coverage.
Finally workshop attendees were tasked with forming a photo shoot brief, which was then evaluated as a group to help with ideas and practicalities.
Overall it was a fantastic workshop and we look forward to holding another one in two months’ time.
Blog written by Ella Taylor-Palfrey, Project Coordinator at TNR.