What makes video so impactful in the marketing industry?
With the continued rise of digital marketing, companies must try and find new and exciting ways of getting their message out to their target audiences. Videos are a fantastic way of getting your point across in both a fun and informative way. You can make them impactful, funny, educational, and so much more.
With the increasing demand and use of video in the corporate world, other elements of marketing have evolved to make it more user friendly and accessible, ensuring that companies can use video to its true potential. A couple of years ago BrainShark did a similar blog on the rise of video marketing and they predicted that by 2017, 74% of internet traffic will be video. This prediction is still very viable and could potentially rise to an even higher percentage. As audiences become more video savvy, to stay ahead of the game, brands simply have to get behind video and use it in an increasingly creative and clever way.
Your target audience and the tone that you want to take should have a large influence on the overall theme of the video. Using graphs and graphics to promote your success or popularity can be effective; however, it’s important not to bombard the viewer with too many statistics at once. The beauty of video, is that it allows you to combine creativity with analytics, making data easy to digest and hopefully memorable. When data is involved, using graphics and colour will make it more engaging and easier to digest for the viewer.
Unfortunately, corporate videos are so popular that many companies are running out of unique ideas meaning they are getting lost in all the noise. They are becoming reliant on stock footage and, in turn, creating more and more underwhelming and predictable content. Make sure that when it’s your turn to create video content, you think outside the box to deliver something unique and engaging that speaks to your audience in the tone they want to hear.
For more information on how TNR can help you produce effective and creative content, visit our website>>
Facts of video in marketing – http://ow.ly/YCam5
Eliza Mould, Marketing and Team Assistant