When Theresa May was christened “the Maybot” by a Guardian columnist in 2016, the name stuck. By speaking in anti-soundbites like “Brexit means Brexit” and “I’m focusing on delivering article 50” the Prime Minister failed to convey any meaning, allowing (forcing?) others to come up with their own interpretation. An absence of clear messaging usually backfires. Spokespeople who spout incomprehensible
Facebook’s response to the Cambridge Analytica data harvesting scandal is proving remarkably inept. The dynamite revelation by a whistleblower, that the data of 50 million users was mined without their consent and used by a political consultancy, threatens the very future of the social network. Yet it has taken five days for Facebook founder Mark Zuckerberg to issue a statement.
Sport is in the headlines for all the wrong reasons as professional cycling gets its head around the conclusion by MPs that Sir Bradley Wiggins abused drugs to enhance his performance. Clearly it’s a distressing and frustrating moment for all clean athletes and their representatives. So much more than individual reputations is at stake: trust in whole sports, sporting associations