Not coverage for coverage’s sake…

Getting great, effective editorial coverage is a boxing match between brand and editorial – you have to be clever about it and respect the rules of the game. “But why didn’t my video get coverage? It only had four brand mentions, a group of kids in branded t-shirts and one branded mascot in it?” …and you have to ask why

How will Facebook’s decision to make changes to newsfeed ranking affect brands?

As Facebook announces changes to its feed in a bid to prioritise posts that spark conversations and meaningful interactions between people. What will happen to publisher’s content and where will brands look to reach their audiences… As Facebook makes adjustments to the algorithms, essentially prioritising posts from the user’s family and friends and making assumptions into what they will be

TNR content up for nine PR Week Awards this year

TNR are proud sponsors of the ‘Best Use of Creativity’ Award. The entire TNR team will be attending the 80’s themed bash and Managing Director Amanda Poole-Connor will be presenting the winner with their award on stage at Grosvenor House tonight. TNR are the creative content & broadcast PR experts at the PA, the UK’s leading provider of multi-platform content. We help