Get real insight into today’s fast-changing media environment – plus lots of practical advice with a TNR workshop run by an industry expert.

Editorial Video and Newsroom Know-How Workshop

This workshop is led by news and video content expert Jamie Wood who is Head of Production at TNR, part of PA Media Group. Jamie is a BAFTA-nominated former journalist who spent a decade as an Executive Producer at Sky News. He now leads a production team of content makers who are experts at making editorial video and helping brands get their message into the media. On a day-to-day basis Jamie provides brands and agencies with strategic PR and content advice for their campaigns. His extensive experience in the UK media and beyond means he’s perfectly placed to provide advice on how to put a story at the heart of your campaign and to make sure newsrooms take notice.

Why do it?

Do you want to learn to create effective editorial video content to support your PR campaigns? Video is an integral part of the communications mix and it’s a must have in your campaign. While there’s pressure to be a publisher, bad video is definitely worse than no video – so if you want to learn how to use video more effectively in your PR/comms campaigns and understand more about how newsrooms operate then this is the workshop for you…

Who’s it for?

Junior to mid-level PR and marketing professionals from agency or in-house teams who want to gain a keener insight into how to make video work effectively for their campaigns or longer term PR strategy and how to get newsrooms to take notice.

What the workshop covers

We’ll talk you through the entire process of creating editorial video content for TV and online; the different packages and edits including editorial B-roll for broadcast and video content for your website and social channels. You’ll learn what makes a good video; all the elements to think about when coming up with an idea. How to come up with a good news hook; the strategy behind your news story and how to sell your video in to media and more…

Course outline:

  • The guiding principles of editorial coverage
  • Planning effective editorial PR content
  • Keeping the story at the heart of your video
  • How to integrate video into your PR campaign
  • Understanding newsrooms and what they want
  • Knowing the news cycle and how to fit into it
  • Common pitfalls
  • Practical exercises

Next workshop:

Tuesday, 22nd October 2019

Cost is £130 + VAT and booking fee per delegate

PR Photography Workshop (all levels)

We know the challenges you face when trying to get good PR Photography coverage in the media. Our workshop talks you through the process in developing a photo story concept that works, whilst giving you a unique insight from industry experts as to what picture editors want to see.

Why do it?

You will get a true insight into what picture editors are looking for and how to get national picture desks to run your PR photographs. The workshop will talk you through the process in which photography goes from concept to the picture wire and into the media, plus a practical session will embed that knowledge before you leave.

Who’s it for?

Either junior or senior PR and Marketing professionals, from agency or in-house teams, who want to gain a keener insight into how to make photography work effectively for their campaigns or longer term PR strategy.

What the workshop covers

Get to grips with the challenges of getting good PR photo coverage in the media.

Course outline:

  • What picture editors want to see
  • PA Media wire and distribution
  • The law: image rights for public/private shoots and social media
  • What makes an editorial photo
  • The theory behind a picture: composition, art and beauty
  • Creating editorially appealing images
  • Branding: how to include your branding in editorial photography
  • How to brief your photographer
  • Practical exercises and networking

Next workshop: 

Wednesday, 23rd October 2019

Cost is £130 + VAT and booking fee per delegate

Talk to us

Alongside our open workshops here at TNR part of PA Media Group, we can offer private sessions at a discounted rate if you have 8 or more people wanting to attend. Please get in touch below if you are interested to find out more information.