Tag: Advertising

The Eye of the Stormzy…..

Our photography team has had a rock n’ roll time in the last two weeks. They visited Cannes once again with Golin for Magnum/Unilever and their annual film festival beach party event, this year with UK pop star Rita Ora, and just days later they were on a pleasure boat on the Thames watching a live gig by Grime artist

Not coverage for coverage’s sake…

Getting great, effective editorial coverage is a boxing match between brand and editorial – you have to be clever about it and respect the rules of the game. “But why didn’t my video get coverage? It only had four brand mentions, a group of kids in branded t-shirts and one branded mascot in it?” …and you have to ask why

How will Facebook’s decision to make changes to newsfeed ranking affect brands?

As Facebook announces changes to its feed in a bid to prioritise posts that spark conversations and meaningful interactions between people. What will happen to publisher’s content and where will brands look to reach their audiences… As Facebook makes adjustments to the algorithms, essentially prioritising posts from the user’s family and friends and making assumptions into what they will be