Tag: branded content

Risk management for photography and video shoots – top tips!

There is nothing more rewarding when your photography and video projects work like a dream. The beautiful morning light you were praying for appears. The celebrity guest you paid a fortune for turns up on time, and is actually nice to work with. The client approves all your content quickly and the day after the release your work is broadcast

Not coverage for coverage’s sake…

Getting great, effective editorial coverage is a boxing match between brand and editorial – you have to be clever about it and respect the rules of the game. “But why didn’t my video get coverage? It only had four brand mentions, a group of kids in branded t-shirts and one branded mascot in it?” …and you have to ask why