Tag: Brands

What brands can learn from Ted Baker and other reputational crises

The crisis at fashion brand Ted Baker is the latest example of how organisations create their own crisis and then exacerbate the damage by handling it poorly.  CEO Ray Kelvin took a “voluntary leave of absence” in December, after allegations of forced hugs and harassment of Ted Baker staff.  An investigation has been ongoing but by delaying his resignation until

What all brands should learn from TSB’s self-inflicted reputational damage

The tragedy of TSB’s botched IT upgrade is that the bank has made things far worse for itself by handling the situation so badly.  The Daily Mail headline “Totally Shambolic Bank” summed up the situation for tens of thousands of customers who, two weeks on, continue to complain that they can’t access their bank accounts.  Ironically, TSB’s communication has been

How to grab a Royal share of the news…

There is no better news story to lift the nation’s spirits than the birth of a royal baby, enhanced shortly after with the wedding of Prince Harry and Meghan Markle. This double whammy of feel-good blanket editorial coverage will gather pace in the coming days and weeks, and many brands out there will be thinking of creative ways to become