Tag: Budget 2016

George Osborne’s Budget – A Key Message Masterclass

Whether you applaud George Osborne’s Budget or despair of it, there’s no denying that his Budget speech is a masterclass in messaging. Thanks to detailed and careful preparation, combined with clear, memorable language and critically, evidence, many of the Chancellor’s messages are in today’s headlines and elsewhere in print, online, in social media and on broadcast outlets. Some examples include: A Budget