Tag: comms professionals

Ignoring the question – a dangerous interview strategy

If interviews with politicians leave you shouting at the radio or the telly, or even switching off altogether, you’re not alone.  Cabinet ministers, backbenchers, local councillors and party leaders are frequently criticised and mocked for not answering questions yet they persist in making this serious mistake.  These politicians have usually had no professional media training or, even worse, bad media

Are you a spokesperson-bot?

When Theresa May was christened “the Maybot” by a Guardian columnist in 2016, the name stuck.  By speaking in anti-soundbites like “Brexit means Brexit” and “I’m focusing on delivering article 50” the Prime Minister failed to convey any meaning, allowing (forcing?) others to come up with their own interpretation. An absence of clear messaging usually backfires.   Spokespeople who spout incomprehensible

How to cook a hook…

For National Storytelling Week Emma Meggs, Assistant Production Manager at TNR, sat us down to share her tips on how to cook the most compelling editorial story. Now more than ever the fight for editorial coverage is fierce, as brands compete with not only the news agenda but also a barrage of competing stories from other organisations all looking for