Tag: Content

How to bring your Valentine’s Day campaigns back to the heart…

One of the largest annual consumer and PR bandwagon’s that rolls around every year Valentine’s Day, also called Saint Valentine’s Day or the Feast of Saint Valentine.  It is recognised globally as a significant cultural, religious, and commercial celebration of romance and romantic love, although it is not a public holiday in any country. The day first became associated with romantic love within the circle of Geoffrey Chaucer in

How to grab a Royal share of the news…

There is no better news story to lift the nation’s spirits than the birth of a royal baby, enhanced shortly after with the wedding of Prince Harry and Meghan Markle. This double whammy of feel-good blanket editorial coverage will gather pace in the coming days and weeks, and many brands out there will be thinking of creative ways to become

How to cook a hook…

For National Storytelling Week Emma Meggs, Assistant Production Manager at TNR, sat us down to share her tips on how to cook the most compelling editorial story. Now more than ever the fight for editorial coverage is fierce, as brands compete with not only the news agenda but also a barrage of competing stories from other organisations all looking for