Tag: Crisis Media training

What brands can learn from Ted Baker and other reputational crises

The crisis at fashion brand Ted Baker is the latest example of how organisations create their own crisis and then exacerbate the damage by handling it poorly.  CEO Ray Kelvin took a “voluntary leave of absence” in December, after allegations of forced hugs and harassment of Ted Baker staff.  An investigation has been ongoing but by delaying his resignation until

How to protect reputation – what we can learn from 2018

2018 was remarkable for the sheer number of major brands that faced reputational crises and faltered.  To mention just a few:  Facebook (data breaches); H&M (advert causes offence); Oxfam (sex scandal in Haiti); TSB (IT failure); Gatwick Airport (drones); Pret A Manger (fatal allergy), Ryanair (passenger footage of alleged racist incident).  In every case, crisis media training would have prevented

How sports bodies should respond to Bradley Wiggins drug abuse allegations

Sport is in the headlines for all the wrong reasons as professional cycling gets its head around the conclusion by MPs that Sir Bradley Wiggins abused drugs to enhance his performance. Clearly it’s a distressing and frustrating moment for all clean athletes and their representatives. So much more than individual reputations is at stake: trust in whole sports, sporting associations