The crisis at fashion brand Ted Baker is the latest example of how organisations create their own crisis and then exacerbate the damage by handling it poorly. CEO Ray Kelvin took a “voluntary leave of absence” in December, after allegations of forced hugs and harassment of Ted Baker staff. An investigation has been ongoing but by delaying his resignation until
2018 was remarkable for the sheer number of major brands that faced reputational crises and faltered. To mention just a few: Facebook (data breaches); H&M (advert causes offence); Oxfam (sex scandal in Haiti); TSB (IT failure); Gatwick Airport (drones); Pret A Manger (fatal allergy), Ryanair (passenger footage of alleged racist incident). In every case, crisis media training would have prevented
Facebook’s response to the Cambridge Analytica data harvesting scandal is proving remarkably inept. The dynamite revelation by a whistleblower, that the data of 50 million users was mined without their consent and used by a political consultancy, threatens the very future of the social network. Yet it has taken five days for Facebook founder Mark Zuckerberg to issue a statement.