Tag: media training

Warren Buffet on beating fear of public speaking

When a billionaire investor reveals the secret of their success, it’s worth taking notice. So, it was fascinating to learn recently that Warren Buffett, the hugely influential business magnate, used presentation training to overcome his fear of public speaking. The CEO of conglomerate Berkshire Hathaway was talking to graduates about the importance of honing their communication skills, as a way

What brands can learn from Ted Baker and other reputational crises

The crisis at fashion brand Ted Baker is the latest example of how organisations create their own crisis and then exacerbate the damage by handling it poorly.  CEO Ray Kelvin took a “voluntary leave of absence” in December, after allegations of forced hugs and harassment of Ted Baker staff.  An investigation has been ongoing but by delaying his resignation until

How to protect reputation – what we can learn from 2018

2018 was remarkable for the sheer number of major brands that faced reputational crises and faltered.  To mention just a few:  Facebook (data breaches); H&M (advert causes offence); Oxfam (sex scandal in Haiti); TSB (IT failure); Gatwick Airport (drones); Pret A Manger (fatal allergy), Ryanair (passenger footage of alleged racist incident).  In every case, crisis media training would have prevented