HYDROGEN, Scotland’s largest specialist social media agency, became part of the PA Media Group at the end of 2022 – and the award-winning team have already been making waves. Here, the team shares a guide on where to start when entering the social sphere…
Damon Smith, PA TV Metadata’s Digital Content Editor gives us the insight on content discovery solution Where to Watch.
Playing a key role in the Where to Watch product, Damon shares what an average working day looks like working on the solution, highlights and challenges that have occurred when working with Where to Watch, and what’s in store for its future.
PA’s Social Media Editor Edd Dracott takes a close look at the world of TikTok.
With Ofcom research showing TikTok as the single most used source of news for teenagers, it presents itself as an exciting platform that news organisations must leverage.
This is just one of the reasons more traditional news publishers are creating their own TikTok content.
Edd explores why publishers are doing this, examining TikTok’s audience and how content can be monetised.
February has been a busy month for the RADAR AI team, who have produced some strong stories with local and national media pick-up.
From the murder rate to dangerous animal licenses, bin collections to Ukrainian refugees, the team have used their data journalism skills to cover a wide range of topics, shedding new light on issues across the country.
While most of RADAR’s work originates with public data released by Government departments, they also work with figures provided by charities and campaigners, to produce hundreds of unique, original news stories for all corners of the UK.
DARREN BURROUGHS, Managing Director at strategic marketing consultancy Sticky, part of PA Media Group, reflects on the importance of diversity of thought in content creation.
“We embrace diversity across the board because a more diverse workforce is a must for the culture of our agency and is proven to deliver against the bottom line. We have several initiatives in place, a dedicated EDI team and forward-thinking recruitment processes which shape our business…”
[John Doe] HEAD OF EDIT AT [BIG AGENCY]
These statements are echoed across our industry landscape, but how far have we really come? Diversity in our industry is a topic too vast and layered to do justice in 700 words but we can start by asking a simple question: Is there enough colour in our content creation?
