In the glitzy whirlwind of the entertainment industry, where red carpets unfurl and cameras flash, the Festival De Cannes stands as a bastion of cinematic artistry and cultural revelation. As the echoes of Hollywood’s awards season begin to fade, all eyes now turn to the South of France in May.
HYDROGEN, Scotland’s largest specialist social media agency, became part of the PA Media Group at the end of 2022 – and the award-winning team have already been making waves. Here, the team shares a guide on where to start when entering the social sphere…
Damon Smith, PA TV Metadata’s Digital Content Editor gives us the insight on content discovery solution Where to Watch.
Playing a key role in the Where to Watch product, Damon shares what an average working day looks like working on the solution, highlights and challenges that have occurred when working with Where to Watch, and what’s in store for its future.
PA’s Social Media Editor Edd Dracott takes a close look at the world of TikTok.
With Ofcom research showing TikTok as the single most used source of news for teenagers, it presents itself as an exciting platform that news organisations must leverage.
This is just one of the reasons more traditional news publishers are creating their own TikTok content.
Edd explores why publishers are doing this, examining TikTok’s audience and how content can be monetised.
