Tag: Theresa May

Are you a spokesperson-bot?

When Theresa May was christened “the Maybot” by a Guardian columnist in 2016, the name stuck.  By speaking in anti-soundbites like “Brexit means Brexit” and “I’m focusing on delivering article 50” the Prime Minister failed to convey any meaning, allowing (forcing?) others to come up with their own interpretation. An absence of clear messaging usually backfires.   Spokespeople who spout incomprehensible

Empathy – Theresa May’s Achilles heel

At the height of a crisis, the pre-eminent principle of communication is empathy.  Every public utterance, every written statement, every action must display concern and care for those who’ve been injured, financially damaged or affected.  It’s astounding that this fundamental aspect of crisis communications is often ignored or poorly understood by organisations and their spokespeople, despite its essential role in

Political Interviews – How to Spot Media Training

 Danny Lawson/PA Images As you read this, it’s highly likely that the Theresa May is deep in preparation for one of the major media interviews of the general election campaign.  Tonight’s grilling on BBC 1 by veteran journalist Andrew Neil is the first of a series of party leader interviews taking place this week, including subsequent one-to-ones with Jeremy Corbyn, Tim