Tag: tip of the month

Media Training tip of the month: “How to prepare your spokespeople for media interviews”

The majority of the spokespeople we train at TNR come to us directly from their organisation but we also work closely with PR and Comms agencies who sub-contract TNR to provide media training services for their clients.  For these agencies, it’s important to explain to their clients when they should commission media training and we suggest there are three perfect

Media training ‘Tip of the Month’: key message sessions

Any organisation with a media profile should hold regular key message sessions.  Failure to do so is virtually guaranteed to land spokespeople in trouble during encounters with journalists, yet many companies and charities make the mistake of not scheduling regular sessions to review, refine and develop their messages.  Despite the best efforts of press and comms teams, many interviews are