Tag: Top Tips

How to grab a Royal share of the news…

There is no better news story to lift the nation’s spirits than the birth of a royal baby, enhanced shortly after with the wedding of Prince Harry and Meghan Markle. This double whammy of feel-good blanket editorial coverage will gather pace in the coming days and weeks, and many brands out there will be thinking of creative ways to become

How to cook a hook…

For National Storytelling Week Emma Meggs, Assistant Production Manager at TNR, sat us down to share her tips on how to cook the most compelling editorial story. Now more than ever the fight for editorial coverage is fierce, as brands compete with not only the news agenda but also a barrage of competing stories from other organisations all looking for

Charities Under Media Scrutiny – Crisis Top Tips

Enduring media scrutiny when something goes wrong is pretty high on the list of worst nightmares for any organisation.  How much worse, then, when you’re a charity – an organisation expressly set up to help people, to do good, to effortlessly occupy the moral high ground?  Right now, two of the UK’s best known charities, Age UK and Help for